MBA Case Study_AbbVie Digital Strategy and Solutions

I just finished the Summer 1 this year and would like to post my final project of the course (IT Strategy) on the blog. This was named as "Capstone Project" by professor and comprised of two separate projects: 1) Industry Analysis (team project), and 2) Strategy & Solutions for a Specific Company (individual project based on the Industry Analysis). I can't post the first one as it was produced by the team, but the second.

Suggested citation: Jin, Joon Yung, "AbbVie Digital Strategy and Solutions", June 25, 2020. Available at http://jinjjan.blogspot.com/2020/07/mba-case-studyabbvie-digital-strategy.html

Feedback from Professor (7/13/2020)

Joon Jin, 

I am blown away by what you produced.  

As a board member you have terrified me with our level of R&D funding relative to the industry.  And with the patent cliff around the corner for our lead drug, how can we survive?

Your approach makes the case for a $620M investment in R&D transformation, provides a $18.7B incremental NVP and projects an 11% increase in share value. Beyond that you provide:

• a three phase plan based on the rule matrix
• organization proposal for focusing on R&D transformation (internal innovation) 
• Open Innovation for partnering externally 
• strategic action plan !!!

Congratulations.  What are you going to do with what you have learned?  Please let's stay in touch as you lead in a VUCA world,  Please connect with me on LinkedIN. 

So exciting and thanks for bringing your daughter to class. 

Christopher